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Branding Essentials

Business Cards

Please introduce yourself!

A business card serves as your fundamental professional tool. It not only conveys your contact details but also leaves an impression. If the card is visually appealing in terms of design, layout, materials, and print quality, the impression will be favorable. Conversely, if it falls short in any of these aspects, the impression can be less favorable or even detrimental. This holds true for both you and your company or organization.

There are many options for paper stock and printing to craft a high-quality business card. You can select from coated or uncoated card stocks, unique finishes (such as laminated silk or suede), spot varnish, foil stamping, and die-cutting, along with custom shapes and sizes. While a typical business card measures 3.5” x 2”, folded cards are also quite common.

A significant amount of information is condensed into a small area on a business card; therefore, effective layout is essential.

Choosing the right font is equally important.

Your business identity (the fundamentals of branding) begins with your logo. Your business card, envelopes, and letterhead should be designed to reflect the style and color scheme of your logo.

Contact Prime Time Sporting Goods if you need help with designing or printing your business card.